PROJECT SCOPE:
The Forge Fitness logo was designed to capture strength, clarity, and motivation in a competitive fitness market. The main challenge was creating a bold, recognizable mark without falling into generic gym imagery. The solution was a sharp, geometric âFâ that doubles as a flag symbol, representing progress and reaching goals, paired with an industrial typeface for impact and readability. With a minimal palette and angular outlines, the identity communicates toughness, precision, and a clear sense of direction.
FINAL NOTES:
Forge Fitness is a bold expression of strength, focus, and transformation. Its geometric precision conveys discipline, while the clean, modern aesthetic ensures instant recognition and memorability. This project demonstrates how simplicity and structure can combine to create a powerful visual identity that inspires confidence and motivates action.
