PPROJECT SCOPE:
This project was created for Crosspointe Baptist Church with the goal of designing gospel tracts that were both visually engaging and easy to read. The design emphasized clarity through a bold, modern typeface and a central road image that symbolized direction and decision, tying directly to the tract’s message. A clean, minimal color palette kept the focus on the text while maintaining a professional tone. A key challenge was balancing the large amount of content with readability, which required careful attention to hierarchy, spacing, and overall layout to ensure the message was accessible without overwhelming the reader.
FINAL NOTES:
The outcome was highly successful, as the tracts were well received by both the church and the wider community. They provided a clear, engaging way to communicate an important message while remaining inviting and professional. Feedback highlighted how the design made the content approachable and memorable, ultimately strengthening outreach efforts and reflecting positively on the church’s mission.
